Dr. Hershon and Dr. Knapp are Authors

Dr. Robbi Hershon and Dr. Debra Knapp have each contributed a chapter in the upcoming book Big Bold Business: New Jersey Women Mean Business published by Woodpecker Press. Dr. Hershon’s chapter is entitled Cooperative Marketing: A Smart Strategy That Ends Costly Mistakes and gives helpful advise on affordable marketing. Dr. Knapp’s chapter is entitled Ask for referrals: It’s Not as Hard as You Think and advises business owners how to ask for referrals from their database.  The book will be available on Amazon starting in June 2012. For more information please visit www.bigboldbusiness.com